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“In view of the spread of electronic trade even for Private Label products, as well as the danger posed by a price-attributed excessive emphasis, PLnow.com”
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PLE Magazine |
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PLE has teamed up exclu-sively with PLnow to keep Buyers up to date with the latest private label news.
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| News |
EDEKA CUTS PRICES ON PRIVATE LABEL
Edeka has announced that it is permanently cutting the prices on a range of its first price private label “Gut & Günstig” products to compete with discounter prices. The German retailer has cut prices of a variety of the “Gut & Gunstig” label by 6% to 19%, depending on the product. The products affected are pasta, bread, dairy products such as yoghurts and mozzarella, and coffee.
Apr 28, 2009
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Key accounting is a complex business that requires, in addition to technical competence and knowledge of modern commercial channels, a constant commitment to relationships and dialogue...
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