Search for Private Label Manufacturers

Home > News
Buyers
New User Tour
Registered Buyer Login
Username:
Password:
 
Remember me
Forgot password ?

Join PLnow (free)
Suggestions
FAQ
 
Testimonials
“In view of the spread of electronic trade even for Private Label products, as well as the danger posed by a price-attributed excessive emphasis, PLnow.com”
 
PLE Magazine
PLE has teamed up exclu-sively with PLnow to keep Buyers up to date with the latest private label news.
News  
News

CASINO LAUNCHES FAMILI RANGE

Casino has introduced a range of food products under the Casino Famili brand. Nonfood products will be added and plans call for the entire line to be expanded to 450 SKUs by the end of next year. The new brand will include products for children and infants and will replace the Tom & Pilou (children) and Tilapia (infants) brands.
“Casino Famili is the first transgenerational private label range. It responds to consumer preferences towards healthy products,” said Alain Bezel, head of Casino’s private label programme. Recipes however have been reviewed to offer better nutritional composition (without food colors, artificial flavorings and reduced fat and sugar) and appropriate portion sizes.

Sep 28, 2009

<< Back to News
Manufacturers
New User Tour
Registered Manufacturer Login
Username:
Password:
 
Remember me
Forgot password ?

Join PLnow
Services on demand
FAQ

Credits
logo
Key accounting is a complex business that requires, in addition to technical competence and knowledge of modern commercial channels, a constant commitment to relationships and dialogue...