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CARREFOUR BRINGS DIA DISCOUNT BANNER TO FRANCE
Carrefour may convert its Ed discount stores in France to the Dia banner, which the retailer uses in Spain. A few Ed stores have been converted and all the stores may go to the Dia brand later this year. The conversion of Ed to Dia would be in line with Carrefour’s new strategy of consolidating its brand structure. The French retailer has also signed a preliminary agreement to buy 75% of Russian grocer Sedmoi Kontinent.
Jul 15, 2009
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