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CARREFOUR BEGINS NEW HYPERMARKET STRATEGY
Carrefour is taking the first steps in its strategy to revitalise its hypermarkets in France. The retailer is launching a new advertising campaign called “Positive is back”. The campaign started recently and will be followed by ads spotlighting examples of actions taken by Carrefour to make customers’ day-to-day lives more positive.
The new campaign will highlight the updated Carrefour logo, which features more modern colours and typography. The new logo is now featured in store décor, posters, flyers and advertising.
Carrefour also plans to overhaul its entire hypermarket network, enlarging the food offer, cutting back on non-grocery and stream-lining the checkout process. It is also working on tailoring each store’s offer to better fit local markets. The retailer reports that it would be investing €600m this year in growing sales and market share through price cuts, market-ing and the store transformation programme.
Dec 18, 2009
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Key accounting is a complex business that requires, in addition to technical competence and knowledge of modern commercial channels, a constant commitment to relationships and dialogue...
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