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ALBERT HEIJN HAS NEW BRAND FOR ORGANIC ETHICAL PRODUCTS
Albert Heijn in the Netherlands has launched the Puur en Eerlijk (Pure and Honest) brand for its organic, Fairtrade and social responsibility products.The retailer will double the number of sustainable and fair sourced products by end of 2011 in the Netherlands. Albert Heijn plans to bring 500 ethical products under this brand in five categories: organic, Fairtrade, sustainable fishing, meat raised through ethical breeding, and environmentally friendly. Existing brands and products, such as AH Biologisch, will disappear.
Albert Heijn also plans to expand its nonfoods assortments, according to John Rishton, CEO of Ahold, the retailer’s parent company.
Jul 15, 2009
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Key accounting is a complex business that requires, in addition to technical competence and knowledge of modern commercial channels, a constant commitment to relationships and dialogue...
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