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TESCO’S NEW LOYALTY PROGRAMME BUILDS SALES

Tesco’s revamped Clubcard loyalty scheme helped to increase the amount British customers spend each time they shop at the retailer’s stores, according to Nielsen data. The market research company said that spend per visit at Tesco had increased by up to 5% since the new programme was introduced in August.
The new Clubcard offer doubles the number of reward points Tesco shoppers receive for their purchases. Some retail analysts suggest that the extra rewards points will cost the supermarket group more than £200m.

Dec 18, 2009

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Key accounting is a complex business that requires, in addition to technical competence and knowledge of modern commercial channels, a constant commitment to relationships and dialogue...