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“In view of the spread of electronic trade even for Private Label products, as well as the danger posed by a price-attributed excessive emphasis, PLnow.com”
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TRADE GROUP WARNS ABOUT GRENELLE LAW
The European Organisation for Packaging and the Environment (Europen) charges that a new French law threatens logistical efficiencies in the packaged goods sector and could create trade barriers in the EU internal market. The Grenelle law, adopted by the French National Assembly and the Senate, limits packaging requirements to those needed for product safety, hygiene and logistics while excluding consumer acceptance (convenience).
Europen says strict interpretation of the law could lead the French authorities to ban multi-packs; the system of grouping products using an extra layer of packaging to make it easier for consumers to handle the product. Officials may demand packaging that uses less material but inconveniences consumers because it is difficult to open or to handle.
Dec 18, 2009
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