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NO ADDITIVES PRESERVATIVES’ TOP FOOD CLAIMS

Food products with ‘no additives/ preservatives’ claims are leading the way in European and international launches, according to Mintel, the research company.

‘No additives/ preservatives’ claims accounted for 23% of new product claims in Europe from January to September 2008, and a similar number of claims on products launched globally

Mintel reports that the second most popular claim on new products in Europe is ”organic”, accounting for 2,474 out of a total of 18,374 claims. Third on the list is ‘low/no/reduced fat’, and fourth is ‘vegetarian’.

These four claims accounted for almost 62% of claims on new products.

Other claims included ‘low/no/reduced allergen’, ‘time/speed’, ‘low/no/reduced sugar’, and ‘gluten-free’.



Jan 15, 2009

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Key accounting is a complex business that requires, in addition to technical competence and knowledge of modern commercial channels, a constant commitment to relationships and dialogue...