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“In view of the spread of electronic trade even for Private Label products, as well as the danger posed by a price-attributed excessive emphasis, PLnow.com”
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PLE has teamed up exclu-sively with PLnow to keep Buyers up to date with the latest private label news.
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| Focus |
DISCOUNT RANGES POST BIG SALES GAINS
Retailers across Europe have been busy adding discount ranges to help shoppers cope with the recession. While some marketing experts questioned the wisdom of such moves, the initial results from leading retailers indicate the new discount ranges are doing well.
Carrefour CEO Lars Olofsson reports that “the successful launch” of its Carrefour Discount brand earlier this year is one reason for the retailer’s improved price image in France. The Carrefour Discount brand is playing an important role in the retailer’s “1 Euro menu” multimedia promotional campaign on TV, press and web. The brand’s success has also led to the introduction of 200 Carrefour Discount SKUs in Belgium.
In the UK, Sainsbury’s reports that sales of its Basics range have grown by 50% compared with the previous year.
Waitrose says that its economy Essentials range is now making up 21% of the retailer’s total sales since its launch in March this year.
At Coop, value private label was the star performer of the year with sales up 73% and a particularly strong performance reported since its relaunch under the Simply Value label in March.
Edeka in Germany has increased the sales volume of its Gut & Günstig economy private label by 24%, according to Lebensmittel Zeitung. The proportion of Edeka’s total sales attributable to private label products grew from 16% to 18% during the period.
Dec 18, 2009
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Key accounting is a complex business that requires, in addition to technical competence and knowledge of modern commercial channels, a constant commitment to relationships and dialogue...
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