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“In view of the spread of electronic trade even for Private Label products, as well as the danger posed by a price-attributed excessive emphasis, PLnow.com”
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PLE has teamed up exclu-sively with PLnow to keep Buyers up to date with the latest private label news.
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PREMIUM PRIVATE LABEL WILL GAIN AFTER RECESSION
After the recession ends, consumers will be drawn specifically to higher end private label ranges, such as organics or fairtrade products, while the growth of value oriented products will slow, predicts retail consultancy Verdict Research.
“As consumer confidence is slowly returning in some markets, consumer purchasing behaviour will become more polarised, with premium private labels gaining more traction again,” Verdict reports. It found that, at the value end, ranges will “lose momentum and shelf space, as the novelty factor wears off, although they will not disappear altogether”.
Verdict said that it is not just food retailers capitalising on the flight to own-brand, but also DIY and electricals retailers, with the trend towards energy efficiency bringing an “a massive opportunity to boost own-label profiles”.
Dec 18, 2009
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Key accounting is a complex business that requires, in addition to technical competence and knowledge of modern commercial channels, a constant commitment to relationships and dialogue...
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